Joe, but they were trying to come up with a new approach. They were talking about each other's respective businesses, and it came up that Hasbro wanted to reactivate the trademark on G.I. They ended up in the men's room, standing next to each other peeing, and I think that's how they met. The President or CEO of Hasbro was at a charity event that Marvel's President was also at. According to Jim Shooter, then editor-in-chief of Marvel Comics: The genesis of the toy line came about from a chance meeting in a men's room. Joe was re-introduced in a 3 + 3⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3⁄ 4" scale toylines. After the 12" figure had been absent from toy shelves for a few years, G.I. "A Real American Hero" was brought about as a revival of the original 12 in (30 cm) G.I. Joe is still much recognized by many people who grew up in the 1980s and 1990s. The toyline continues to play a large part in Hasbro's G.I. It was supported by two animated series ( Sunbow, then DIC) as well as a major comic series published by Marvel Comics. The line reappeared in 1997 and has continued in one form or another to the present day. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. Joe: A Real American Hero (also known as Action Force in the UK) is a military-themed line of action figures and toys in Hasbro's G.I. JSTOR ( December 2014) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "G.I. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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